Tie Drawer

PLEASE SCROLL THROUGH IMAGES IN GALLERY ABOVE TO SEE COLLECTION OF WORK. 

Tie Drawer was another ecomm store I was involved with launching. For this site I was:

•  Product Photographer
•  Creative Director
•  Brand Developer

For this site, I tried to think of a way to make this more than JUST a tie store by creating a naming convention that would entice buyer to give a tie as a gift. With the tie came a card in the box with a slight descriptor of the name. Ex; "Morning Wood- Nothing like waking up to a standing ovation. You are at the top of your class in every way, chubby. We are so proud of you." The naming convention I set as a directive was clearly crass. Here are a few examples of tie name with their tag:

• Close But No Cigar- You just can't cut it but damn you are so close.
• Designated Drunk-  Always taking one for the team! We appreciate your service and commitment.
• Official Memo- You are a brilliant wealth of knowledge, a day late!
• Caught on Camera- Opps, you did it again!
• Completely Platonic- Ya right! Who are you kidding?
• Dangerously Overeducated- In other words, pompous elitist ass!
• Bat Shit Crazy- Just reminding you of the girl who says "I'll find you!"